This digital object has been developed from the University of Barcelona in Pedagogy Degree context, most specifically, in Digital and Visual Culture in Social and Education Environments Subject.


I am interested in publicity and how subliminal information is being sent to people and transform its imaginaries. For this final report, I focused on the imaginary of ideal of family and how depending on brand and the subliminal message it sends, its meaning has been transforming in time.


To do so, I analyzed four brands which work with image of family. I explored the concept of family underlaying in each one, what audience is targeted to, and which imaginary are projecting in order to understand which model of family they are transmitting. To complete this report, I have read some literature as well as analyzed my imaginary of ideal family.


presentation: The social imaginary and its use in publicity


By: Verónica Martínez